Embedded from Pickaweb Blog
If you run a local business you don’t need me to tell you that it’s competitive out there.
You’ve got enough on your plate keeping your customers happy without having to worry about SEO.
But if you thought that developing a long term SEO strategy was going to be expensive and time consuming then relax. We’ve pulled together the brightest minds in Local SEO to give you their best, proven strategies for Local SEO success so you can hit the deck running and save a ton of time and money and get a top ranking.
We’ve also created this beautiful, step by step graphic to keep you focused so you have the exact steps to dominate your local rankings.
Below you’ll find each expert’s best tips for Local SEO Success. Use the quick links below to go to the area that interests you most or make yourself comfortable, grab a cup of your favourite beverage and get ready to learn how to be the number one business in town!
Source : https://www.pickaweb.co.uk/blog/local-seo-expert-roundup/
Using a platform such as SEMrush, do a Keyword Analytics search that includes a target keyword plus a geo term, such as “pizza 19102” or “pizza Anytown”.
You can then leverage data such as keyword volume, CPC, related keywords and other factors to get new ideas while also focusing your efforts where they will have the most impact.
Backlinks are still one of Google’s major ranking factors. So even for ranking locally, you need backlinks from other websites.
And the best way to find new backlink opportunities for your website is to check the backlinks of sites that already rank on the first page of Google for your desired search phrases.
You can use Ahrefs.com to put a website of your competitor and see where his backlinks are coming from. Then just try to get the same backlinks for your own site.
Our favorite local SEO tactic is so important to us that we’ve started an agency for it. Our philosophy is that local SEO should start at the grassroots level.
Find your local customers where they are – at the 5K, on the baseball field, at the farmers’ market or social networking event.
Community-oriented partnerships can result in everything from PR mentions to links and branding reach. Yes, you should be in Yelp and have a Google Places page (if you’re brick and mortar), but real local SEO and branding begins with being a neighbor.
My favorite local seo strategy is on page optimization. Most local websites, unfortunately, are terribly unoptimized. Just look at your favorite restaurant’s website, and often it will look like it was straight out of 2006.
Optimizing the website isn’t just good for local SEO but SEO in general and also user experience, so it can increase conversions AND traffic.
If you’re unsure on how to optimize your site, there are a ton of online graders such as hubspot’shttps://website.grader.com/. I think this should be the first thing anyone does at the start of their SEO optimization campaign.